Before launching into a renovation, homeowners should weigh whether the project will pay off when it's time to sell. Amanda Pendleton, Zillow's home trends expert, cautions that highly personalized changes—like a custom kitchen—often return only about 50 cents on the dollar. Instead, she and other pros suggest focusing on smaller, broadly appealing upgrades that can boost a home's marketability and sale price.
Outdoor living has become a major selling point, and adding features that extend the home's usable space can make a difference. Pendleton notes that homes with an outdoor TV can sell for 3.1% more than comparable homes without one. Buyers are increasingly looking for functional outdoor areas where they can entertain or relax, she says.
Small Touches, Big Impact
Sometimes the simplest fixes are the most effective. Charley Pugh, head of local services at Matriarchy Build, recommends checking the color temperature of every lightbulb in the house. Matching bulbs is a low-cost change that instantly makes a home feel more cohesive and updated.
If the budget allows, upgrading outdated bathroom and kitchen fixtures can also help, but Pugh advises against going too high-end, as the return may not justify the expense.
Fresh paint in neutral shades is another quick win. Pugh calls it "the quickest, easiest way to get your home ready to sell," because it makes a space feel new and appeals to a wide range of buyers. While bold colors can be stylish, neutral palettes are safer for resale.
Features That Add a Premium
Zillow's data points to a few specific features that can command higher offers. A coffee bar in the kitchen can contribute to a 1.4% sale premium, while a beverage center—an under-cabinet refrigerator for any type of drink—can add 2.4%. Swapping outdated hardware for matte black versions could bring a 2.9% premium, according to Pendleton.
These projects are relatively small and can often be completed in a weekend, making them accessible for many homeowners.
Where to Skip
Not every upgrade is worth the investment. Pendleton points to walk-in closets as a project that may not yield a strong return, and Pugh warns against installing very high-end fixtures. For those unsure where to focus, Pendleton suggests consulting a local real estate agent before committing to a remodel. Agents have market-specific knowledge to help prioritize features that will appeal to buyers in the neighborhood.
Even if a project doesn't offer the best financial return, there's still value in making a home more enjoyable. Pugh notes that many people are surprised by how much they love their home after upgrades done for resale, and encourages homeowners not to wait until they're moving to make improvements.
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